9 of the Best Vegan, Cruelty-Free Makeup Brands
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If you follow a vegan diet, chances are you know if there are animal products in virtually every food out there. But what about your makeup? If you follow a vegan lifestyle, you should be aware of which cosmetic and skincare products contain animal products, and whether or not they test on animals. Luckily, there are plenty of cruelty-free and vegan makeup brands out on the market!
What Is Vegan Makeup?
To determine if a makeup is vegan, you should first take a look at the ingredients. Beeswax, glycerin, lanolin, squalene, and stearic acid are common offenders of non-vegan products. Your best bet for confirming if a makeup brand is vegan or not is to read the label.
And as for animal testing, this is an ugly side of beauty: It’s not only cruel to the animals, but it can also be ineffective. Many human trials fail despite promising test results in animals. That means you could be using animal-tested approved products that are actually harmful for your body. So not only is it a wasteful process, it also eliminates a brand from having cruelty-free makeup.
The Best Cruelty-Free and Vegan Makeup Brands
If you’re looking to vegan-ize your cosmetics drawer, here are some of the best vegan makeup brands on the market that will make you look and feel great without involving animals!
1. Milk Makeup
Milk Makeup has garnered a serious cult following with vegan makeup lovers for good reason. Their lightweight Blur Liquid Matte Foundation is free of oil, talc, gluten, cruelty, paraben, and silicone, it helps reduce the visibility of pores, and it will give you tons of moisture and flawless full coverage. Pair with Hydro Grip Primer for extra hydration and a look that’ll last all night. Shop it on Amazon.
2. Thrive Causemetics
Thrive Causemetics is great, not only because they’re 100 percent vegan and paraben-, sulfate-, and cruelty-free, but also because they’re a brand that exists to help women, well… thrive! When founder Karissa Bodnar lost her best friend to cancer at the age of 24, she decided to launch a beauty brand that would help women from all walks of life. So, with every product purchased from this company, they donate to a cause to do just that! Try their Liquid Lash Extension Mascara, which uses Orchid Stem Cell Complex to promote long-term eyelash growth. Or, check out their Infinity Waterproof Eyeliner that stays on for 24 hours and comes in seven stunning colors.
3. Osea Malibu
You know how cakey foundation can look when your skin is dry, or how much more product you use covering up tons of blemishes. Well, to quote a legend, “it’s all about that base!” The best makeup looks start with good skincare, and Osea’s line of cruelty-free, vegan, and organic products made from seaweed will give your skin what it needs for natural radiance and easier makeup application. Try their Ocean Cleanser that’s made with vegan lactic acid and essential oils, or their Hyaluronic Sea Serum that’s made with hyaluronic acid and seaweed extracts for a surge of moisture and a dewy glow. Or heck, try both! Shop it on Amazon.
An amazing budget option, ColourPop offers you high-quality ingredients at drugstore prices. All of their products are 100 percent cruelty-free, although not all are certified vegan. However, they do have quite an array of options (get the full list here). Their vegan Lunch Money Super Shock Highlighter is absolutely blinding and only costs $8. It almost feels like you’re scamming them! Shop it on Amazon.
Tarte has really got it all: From (weirdly great-smelling) eye shadow palettes to beauty blenders to lipsticks, their line of vegan makeup is the stuff of your vegan, cruelty-free dreams. Their full-coverage, matte-finish, super creamy, and blendable Shape Tape Concealer is one of their most famous products — in fact, they say one is sold every 12 seconds! Do yourself a favor and take a deep dive on their site — there are just too many goodies to choose from. Shop it on Amazon.
6. Wander Beauty
Wander Beauty will be your new favorite travel companion. Their Take Flight Skincare Discovery Kit comes with Glow Ahead Face Oil, Extended Stay Hydrating Mask, Lift Off Purifying and Brightening Peel Off Mask, and 2 Baggage Claim Gold Eye Masks. It’s perfect for vegan, cruelty-free jet-setters who need to stay gorgeous on-the-go! And for a quality makeup option, try their best-selling Wanderlust Powder Foundation, made with jojoba esters, aloe leaf, honeysuckle, hibiscus, and safflower extracts. Shop it on Amazon.
7. Kat Von D
For a little edge and a lot of happy animals, Kat Von D is here to abide. Her line is full of rocker-chic, badass-babe, vegan, and cruelty-free goodness, like the award-winning Tattoo Liner that’ll stay put no matter how much you sweat, cry, or accidentally rub your eyes. Pro tip: During your birthday month, you can get a mini Tattoo Liner, mini Lock-It Setting Powder, and Studded Kiss Crème Lipstick as a Sephora Beauty Insider! Shop it on Amazon.
8. Pixi Beauty
This cruelty-free brand is super passionate about skincare, which is why all of the Pixi Beauty makeup products are infused with botanicals and free of nasty chemicals. Their alcohol-free Glow Tonic is a total win, made with vegan ingredients like glycolic acid, ginseng, and aloe vera to exfoliate, brighten, and nourish the skin. But their silky eye pens, tinted balms, and rosehip extract Correction Concentrate concealer also have fans raving. Here’s a full list of all their vegan products (all products are cruelty-free). Shop it on Amazon.
9. Wet n Wild
Yes, that same Wet n Wild you used to wear (way too much of) as a 13-year-old! Wet n Wild has been crushing the cruelty-free drugstore makeup game for decades. For their best vegan makeup products, try their Ultimate Brow Mascara for defined, fuller brows for only $5.99. Or, slap on their MegaSlicks Lip Gloss that’s made with vitamins A & E and aloe vera to moisturize and condition… for just $2.79! You can’t put a price on ethics, but they do a pretty great job! Shop it on Amazon.