About Openfit

Openfit About Us


Healthy living should be simple for everybody.

Here at Openfit, we get that it can be hard to focus on fitness and nutrition with so many other things competing for our attention.

That’s why we put everything you need in one place.

Want to work out? Join a live fitness class led by certified trainers who can give you real-time feedback to help you get the most out of your workouts. Or stream one of our results-driven on-demand programs led by world-class trainers, like Xtend Barre’s Andrea Rogers.

Want to eat better? Download the Openfit app for iOS or Android and create a personal meal plan that combines the foods you love with healthy nutrition to support your goals, plus easy recipes and a food tracker to simplify your life.

Need some advice? Our team of fitness and nutrition experts are here to answer your questions on everything from how to do a proper squat to what to do if you miss a workout.

Everything we create at Openfit — from our nutrition supplements to our proven workout programs — is designed to help deliver results. We’ve been doing this for years, so we know what works.

We promise that — whatever time you do have to spend with us — will help you get that much closer to reaching your goals.


Press Release:
Openfit Live Announcement


About Our Team

Jon Congdon
CEO of Openfit

Jon Congdon is CEO of Openfit and the co-founder / president of Beachbody. Jon has had a role in developing Openfit and Beachbody’s core missions, while driving their visions and growth.

As a former ranked beach volleyball player and functional fitness and yoga practitioner, Jon has long been an advocate for health and well-being, with a balanced approach to fitness, wellness and nutrition. As the CEO of Openfit, the all-in-one digital streaming platform for integrated fitness, nutrition and wellness, Jon aims to make it simple and engaging for everyone to stay healthy and in-shape.

Openfit provides users with a number of workout options, including live and on-demand classes ranging from yoga, barre, HIIT, strength training and more. Since Openfit’s launch in early 2019, Jon has helped to expand the platform’s offerings to its subscribers, including the addition of live classes, where certified trainers provide real-time feedback to participants through the optional use of a phone’s camera, along with personalized meal-prep and nutrition tracking tools.

Congdon’s commitment to quality has cemented Beachbody’s reputation as a leader in fitness and nutrition, delivering real results to millions of members across the globe. Throughout its first 20 years in business, the company has empowered nearly 25 million customers to achieve their goals and live healthy, fulfilling lives, while at the same time growing revenue from just a few million dollars in 2000 to over $1 billion annually.

Along with his roles at Beachbody and Openfit, Jon also serves on the St. John’s Health Center Foundation’s Board of Trustees, and is a founding Board Member of the Careyes Foundation, addressing youth education and community issues in the Costa Allegre region in Jalisco, Mexico

Jon is currently based in Malibu, California with his wife Becca and 3-year-old daughter Gigi.


Selina Tobaccowala
Chief Digital Officer 

Selina Tobaccowala is Chief Digital Officer of Openfit, the all-in-one digital streaming platform for integrated fitness, nutrition, and wellness, where she leads engineering, product, and design. Prior to joining Openfit, she was the co-founder and CEO of Gixo, an innovative live workout fitness start-up acquired by Openfit. Selina brings her impressive roster of entrepreneurial achievements, in conjunction with her fitness and technology background, to Openfit where she is dedicated to democratizing fitness and making healthy lifestyle choices affordable for everyone.

With 20+ years of consumer technology product experience, Selina has an aptitude for building and scaling startups into successful business entities. Selina also served as the CTO and President at SurveyMonkey, leading the company to become the world’s dominant online survey platform, with 16 million surveys processed per day. Before SurveyMonkey, she was SVP of Product and Technology at Ticketmaster, where she oversaw European engineering and product operations. Selina started her career in her Stanford dorm room where she co-founded Evite, the online invitation service, along with Al Lieb (co-founder of Gixo).

Selina currently serves on the board of directors at Redfin, a $1.8 billion dollar full-service technology-enabled real estate brokerage company.

Selina graduated with honors from Stanford University with a B.S. in Computer Science and lives in San Francisco with her husband and two children.


The Beachbody Company

Headquartered in Santa Monica, The Beachbody Company is a worldwide leader in health and fitness, with a 22-year track record of creating innovative content and powerful brands.  With over 3 million paid digital and nutritional subscriptions across two platforms, an unparalleled nationwide peer-support system and a dominant portfolio of nutritional supplements, The Beachbody Company is the only holistic fitness solution offering nutrition and peer support through content, community and e-commerce. The Beachbody Company is the parent company to the Beachbody On Demand platform and Openfit.